When ranking is lost suddenly on high-volume generic terms can make SEO executives anxious even if the recovery occurs within a short span of time. Determining the factors that caused the ranking drop, the corrective action for the same can be applied. Read on further to find the checklist of some of the most common reasons that lead to a drop in ranking as per SEO company in New York.
New links: An upsurge in new links pointing out to the domain can lead to a temporary decline in the rankings. The trustworthiness of a website always has an upper hand in determining the impact of new links that can positive as well as negative.
New links: An upsurge in new links pointing out to the domain can lead to a temporary decline in the rankings. The trustworthiness of a website always has an upper hand in determining the impact of new links that can positive as well as negative.
A website that had received notifications for unnatural links in the past, then this would act as the contributing factor for a drop in ranking. With the use of backlinks tools like Ahrefs or Majestic, both of which are capable of to view newer links over certain duration of time. The links should be checked to see if they are really new ones instead of being further additions to indices of backlinks tools.
Lost links: Even losing links can impact in the same way as new links. If the backlinks profile of the website is rather small, there would be larger impact on particular number of backlinks. And in case, if these backlinks become unavailable either temporarily or permanently, there would be a significant impact on the authoritativeness of the website. Naturally, this would impact the ranking of the website in a negative way and that can be in a big way too.
Here again, New York SEO Company suggest an essential check-up on the actual loss of backlinks needs to carried out and it must be ensured whether the links are just not figuring on the backlink tool indices.
Lost links: Even losing links can impact in the same way as new links. If the backlinks profile of the website is rather small, there would be larger impact on particular number of backlinks. And in case, if these backlinks become unavailable either temporarily or permanently, there would be a significant impact on the authoritativeness of the website. Naturally, this would impact the ranking of the website in a negative way and that can be in a big way too.
Here again, New York SEO Company suggest an essential check-up on the actual loss of backlinks needs to carried out and it must be ensured whether the links are just not figuring on the backlink tool indices.
The lost links can trigger backlinks tool to show some amount of activity even as pages are falling out of their index and link become unavailable. The lost links need to be drafted with reference to competitor in order to benchmark and formulate measures that determine what can be responsible for unnatural links to search engines.
Algorithmic and manual penalties by Google
Sometimes, a drop in the rankings occurs due to penalties applied by Google. When the drop is high in commercial terms and there are suspect backlinks that pitch to pages that have been affected, there is high possibility of penalty being the reason. These penalties can be applied algorithmically by the use of filters or they may be manual.
These demand immediate corrective process to be initiated for resolution of the concerned issues.
Messages should be checked at the search console, and manual actions and Search Traffic categories must also be checked for by the web master. These are the primary ways that are used by Google to communicate imposed penalties to webmaster.
Algorithmic and manual penalties by Google
Sometimes, a drop in the rankings occurs due to penalties applied by Google. When the drop is high in commercial terms and there are suspect backlinks that pitch to pages that have been affected, there is high possibility of penalty being the reason. These penalties can be applied algorithmically by the use of filters or they may be manual.
These demand immediate corrective process to be initiated for resolution of the concerned issues.
Messages should be checked at the search console, and manual actions and Search Traffic categories must also be checked for by the web master. These are the primary ways that are used by Google to communicate imposed penalties to webmaster.
Diminished redirections
A great amount of link equity that is present behind permanent redirects can result from re-branding exercises. In such a scenario, websites tend to become dependent on redirects for perpetual ranking. In case, such redirects get removed, there is a tremendous impact on the ranking of the website.
Checking the history of redirects is done in order to ensure that these are working and if they are not working, it must be ensured that they get fixed before performance is affected. To know more about factors leading to lowered ranking, contact New York SEO services providers par excellence and get valid solutions to SEO related problems.
A great amount of link equity that is present behind permanent redirects can result from re-branding exercises. In such a scenario, websites tend to become dependent on redirects for perpetual ranking. In case, such redirects get removed, there is a tremendous impact on the ranking of the website.
Checking the history of redirects is done in order to ensure that these are working and if they are not working, it must be ensured that they get fixed before performance is affected. To know more about factors leading to lowered ranking, contact New York SEO services providers par excellence and get valid solutions to SEO related problems.